The boxing world is in shock! Just 5 minutes ago, at 16:25 +07 on May 24, 2025, Canelo Alvarez has delivered an unexpected blow outside the ring by forcefully rejecting a Tesla-sponsored ad by Elon Musk for his  jersey in the long-awaited fight against Terence Crawford. With a reason so powerful that it left Musk speechless, Canelo has shocked global media and fans alike.

According to unverified reports, Canelo Alvarez, with a record of 62-2-2 and 39 KOs, made this decision during a last-minute meeting with the organizers of the Canelo vs Crawford fight, scheduled for the summer of 2025.

Elon Musk, who was looking to promote Tesla at the biggest boxing event of the year, offered a multimillion-dollar contract to have the Tesla logo appear on Canelo’s jersey. However, the Mexican rejected it without hesitation, declaring: “I’m not going to sell my legacy for an advertisement. My jersey represents Mexico, not a company.” This statement, according to witnesses, left Musk visibly stunned, unable to respond to the champion’s firmness.

The establishment often presents Canelo as an untouchable boxing icon, especially following his victories over Dmitry Bivol and David Benavidez in 2024. However, his rejection of Musk challenges the narrative that athletes should take advantage of every business opportunity, showing a stance that prioritizes national pride over money. Although there is no official confirmation at 16:30 +07, Canelo’s decision has already generated a massive debate about values in the sport.